{"id":1834,"date":"2023-09-06T13:00:00","date_gmt":"2023-09-06T11:00:00","guid":{"rendered":"https:\/\/library.wu.ac.at\/bib\/fit4research\/?page_id=1834"},"modified":"2023-10-20T14:40:51","modified_gmt":"2023-10-20T12:40:51","slug":"finding-the-right-search-terms","status":"publish","type":"page","link":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/en\/fit4research-english\/how-to-find\/literature-on-a-topic\/finding-the-right-search-terms\/","title":{"rendered":"Selecting the right search terms"},"content":{"rendered":"\n<p>When you&#8217;re doing a literature search, you won&#8217;t always have a handy <a href=\"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/en\/fit4research-english\/how-to-find\/a-specific-document-book-article-etc\/understanding-your-reading-list\/\" data-type=\"link\" data-id=\"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/en\/fit4research-english\/how-to-find\/a-specific-document-book-article-etc\/understanding-your-reading-list\/\">reading list<\/a> ready to go. Sometimes, all you&#8217;ll have is your semester paper topic, and you&#8217;ll need to find the relevant literature yourself. If you are searching for literature on a specific topic, knowing where to find the right literature is essential, but equally crucial is knowing <em>how <\/em>to do it. One big key to success is picking the right search terms.<\/p>\n\n\n\n<p>Let&#8217;s say your seminar paper is about <em>Online Marketing Strategies<\/em>. Take a moment to think of three terms that would fit this topic, and then compare them with the suggestions we have here.<\/p>\n\n\n<div id=\"accordions-2940\" class=\"accordions-2940 accordions\" data-accordions={&quot;lazyLoad&quot;:true,&quot;id&quot;:&quot;2940&quot;,&quot;event&quot;:&quot;click&quot;,&quot;collapsible&quot;:&quot;true&quot;,&quot;heightStyle&quot;:&quot;content&quot;,&quot;animateStyle&quot;:&quot;swing&quot;,&quot;animateDelay&quot;:1000,&quot;navigation&quot;:true,&quot;active&quot;:999,&quot;expandedOther&quot;:&quot;no&quot;}>\r\n                <div id=\"accordions-lazy-2940\" class=\"accordions-lazy\" accordionsId=\"2940\">\r\n                    <\/div>\r\n\r\n    <div class=\"items\"  style=\"display:none\" >\r\n    \r\n            <div post_id=\"2940\" itemcount=\"0\"  header_id=\"header-1696499815841\" id=\"header-1696499815841\" style=\"\" class=\"accordions-head head1696499815841 border-none\" toggle-text=\"\" main-text=\"Show search terms\">\r\n                                    <span id=\"accordion-icons-1696499815841\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1696499815841\" class=\"accordions-head-title\">Show search terms<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1696499815841 \">\r\n                <figure class=\"wp-block-table is-style-stripes\">\n<table class=\"has-blue-background-color has-background\">\n<thead>\n<tr style=\"text-align: left;\">\n<th>search term 1<\/th>\n<th>search term 2<\/th>\n<th>search term 3<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>online<\/td>\n<td>marketing<\/td>\n<td>strategy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n            <\/div>\r\n    <\/div>\r\n\r\n\r\n\r\n            <\/div>\n\n\n\n<p>Here are some ideas to help you find alternative search terms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Synonyms<\/strong>: tourism, travel industry, vacation industry, visitor industry, tourist trade, tourist traffic<\/li>\n\n\n\n<li><strong>Acronyms<\/strong>: TQM, Total Quality Management<\/li>\n\n\n\n<li><strong>Singular \/ plural<\/strong>: woman, women<\/li>\n\n\n\n<li><strong>Different spellings<\/strong>: organization, organisation<\/li>\n\n\n\n<li><strong>Technical terminology \/ colloquial language<\/strong>: CPI, rate of price increases, inflation<\/li>\n\n\n\n<li><strong>Regional differences<\/strong>: soccer, football<\/li>\n<\/ul>\n\n\n\n<p>Create your own list of alternative search terms for the topic we mentioned, and then take a look at the sample solution.<\/p>\n\n\n<div id=\"accordions-2942\" class=\"accordions-2942 accordions\" data-accordions={&quot;lazyLoad&quot;:true,&quot;id&quot;:&quot;2942&quot;,&quot;event&quot;:&quot;click&quot;,&quot;collapsible&quot;:&quot;true&quot;,&quot;heightStyle&quot;:&quot;content&quot;,&quot;animateStyle&quot;:&quot;swing&quot;,&quot;animateDelay&quot;:1000,&quot;navigation&quot;:true,&quot;active&quot;:999,&quot;expandedOther&quot;:&quot;no&quot;}>\r\n                <div id=\"accordions-lazy-2942\" class=\"accordions-lazy\" accordionsId=\"2942\">\r\n                    <\/div>\r\n\r\n    <div class=\"items\"  style=\"display:none\" >\r\n    \r\n            <div post_id=\"2942\" itemcount=\"0\"  header_id=\"header-1696499815841\" id=\"header-1696499815841\" style=\"\" class=\"accordions-head head1696499815841 border-none\" toggle-text=\"\" main-text=\"Show example solution\">\r\n                                    <span id=\"accordion-icons-1696499815841\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1696499815841\" class=\"accordions-head-title\">Show example solution<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1696499815841 \">\r\n                <figure class=\"wp-block-table is-style-stripes\">\n<table class=\"has-blue-background-color has-background\">\n<thead>\n<tr style=\"text-align: left;\">\n<th>online<\/th>\n<th>marketing<\/th>\n<th>strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>internet<\/td>\n<td>advertising<\/td>\n<td>campaign<\/td>\n<\/tr>\n<tr>\n<td>web<\/td>\n<td>promotion<\/td>\n<td>planning<\/td>\n<\/tr>\n<tr>\n<td>digital<\/td>\n<td>sales<\/td>\n<td>method<\/td>\n<\/tr>\n<tr>\n<td>social media<\/td>\n<td>publicity<\/td>\n<td>idea<\/td>\n<\/tr>\n<tr>\n<td>mobile<\/td>\n<td>branding<\/td>\n<td>approach<\/td>\n<\/tr>\n<tr>\n<td>web 2.0<\/td>\n<td>advertisement<\/td>\n<td>instrument<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n            <\/div>\r\n    <\/div>\r\n\r\n\r\n\r\n            <\/div>\n\n\n\n<p>Once you have your search terms, you can start planning your <a href=\"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/en\/fit4research-english\/how-to-find\/literature-on-a-topic\/your-search-strategy\/\" data-type=\"link\" data-id=\"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/en\/fit4research-english\/how-to-find\/literature-on-a-topic\/your-search-strategy\/\">search strategy<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re doing a literature search, you won&#8217;t always have a handy reading list ready to go. Sometimes, all you&#8217;ll have is your semester paper topic, and you&#8217;ll need to find the relevant literature yourself. If you are searching for literature on a specific topic, knowing where to find the right literature is essential, but&hellip; <a class=\"more-link\" href=\"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/en\/fit4research-english\/how-to-find\/literature-on-a-topic\/finding-the-right-search-terms\/\">Continue reading <span class=\"screen-reader-text\">Selecting the right search terms<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":1782,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1834","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/pages\/1834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/comments?post=1834"}],"version-history":[{"count":10,"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/pages\/1834\/revisions"}],"predecessor-version":[{"id":3377,"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/pages\/1834\/revisions\/3377"}],"up":[{"embeddable":true,"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/pages\/1782"}],"wp:attachment":[{"href":"https:\/\/library.wu.ac.at\/bib\/fit4research\/index.php\/wp-json\/wp\/v2\/media?parent=1834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}